Mama Wolf is the nom de plume of premier northwest wedding photographer, Shannon Wolf. I was tasked with creating an iconic identity communicating elegance with the down to earth feeling of the Pacific Northwest. I created a custom wordmark inspired by art deco typography and coupled it with hand drawn icons depicting iconic nw plant life, pine cones, ferns, and black berries. The three varations of the wordmark address the various branding applications while the plant icons are part of a larger branding system, each connecting to a different branch of her photography. Pictured here is the home screen to her website.