Herb's Cider is a small batch craft hard cider producer. I was tasked with creating a brand identity and package design. The brand identity incorporates elements from apothacary tonic labels from the late 19th and early 20th centuries and iconic tattoo art. At the client's request, rhythmic elements were added to reflect his history as a drummer. The drum tablature for When The Levee Breaks by Led Zeppelin forms the border of the label. The goal was to create a rugged yet refined identity capable of expanding across multiple products and platforms.